Strategic Plan 2018 - 2020
The leadership met to develop a strategic plan spanning 2017 – 2020. The plan should align with AIA Core Member Services and answer the question for members and prospects, “What does AIA Orlando do for me?”
AIA Orlando has a 501c3 subsidiary, the Orlando Foundation for Architecture. The component has nearly 800 members including affiliates. Because the AIA national convention was held in Orlando this year, the number of members might be considered a “bump” and may decline at renewal. A new executive director was hired this month.
It was noted that in the six-county area, the profession is seeing attrition. And with fewer young persons entering the profession, the membership market-share may increase but the number of members may be declining.
Communicating value to the profession for recruitment and retention is essential. The plan should support the renewal process and demonstrate value. It is vital to maintaining the momentum that was associated with hosting a national convention.